Bio

Joelle LB is a multidisciplinary artist who transitioned from landscape photography to code-driven art in 2022 after discovering the limitless creative possibilities artificial intelligence could offer. What started as curiosity quickly became an ongoing exploration of automation, custom-trained models, and various forms of AI-generated media in an attempt to explore to what extent machines can become true creative partners.

Born and raised in Montreal, she developed a deep appreciation for the the arts from a young age. Her creative career began in 2000 while studying fashion design. Over the next 10 years, she worked in the fashion industry as a beauty / special effects makeup artist, fashion & shoe designer. She eventually took a few years off to attend business school and work in finance.

She embarked on her photography journey while on medical leave from her financial advisor job, and has since developed her craft to create fine art images that capture the essence of nature in its purest form. 

She joined the NFT community in July 2021 and has since been featured by The Mesa Museum Of Contemporary Art, Artverse (Paris), 0xsociety (solo show, Montreal), TimePieces, Scope (Art Basel, Miami), NFT NYC, Monolith, Mecenate Fine Art and Light Art collective.